{"id":2316,"date":"2026-11-02T15:23:27","date_gmt":"2026-11-02T06:23:27","guid":{"rendered":"https:\/\/www.mice-platform.com\/media\/?p=2316"},"modified":"2026-11-02T15:23:28","modified_gmt":"2026-11-02T06:23:28","slug":"world-events-gamescom-co-creation-engagement","status":"publish","type":"post","link":"https:\/\/www.mice-platform.com\/media\/attracting-customers\/world-events-gamescom-co-creation-engagement\/","title":{"rendered":"\u3010\u4e16\u754c\u306e\u30a4\u30d9\u30f3\u30c8\u304b\u3089\u5b66\u3076 Vol.16\u3011\u300c\u6765\u5834\u8005\u300d\u304b\u3089\u300c\u5171\u5275\u8005\u300d\u3078\u3002gamescom\u306b\u5b66\u3076\u3001\u53c2\u52a0\u8005\u306e\u71b1\u91cf\u3092\u30a4\u30d9\u30f3\u30c8\u306e\u4fa1\u5024\u306b\u5909\u3048\u308b\u65b9\u6cd5"},"content":{"rendered":"\n<p 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class=\"wp-block-paragraph\">\u4f8b\u3048\u3070\u3001\u81ea\u5206\u304c\u3064\u304f\u3063\u305f\u4f5c\u54c1\u3092\u767a\u8868\u3067\u304d\u308b\u3002\u4ef2\u9593\u3068\u4e00\u7dd2\u306b\u4f55\u304b\u3092\u9054\u6210\u3067\u304d\u308b\u3002\u81ea\u5206\u306e\u610f\u898b\u304c\u30a4\u30d9\u30f3\u30c8\u306e\u7d50\u679c\u306b\u53cd\u6620\u3055\u308c\u308b\u3002\u305d\u3046\u3057\u305f\u4f53\u9a13\u306b\u306f\u3001\u8ab0\u304b\u306b\u4f1d\u3048\u305f\u304f\u306a\u308b\u52d5\u6a5f\u304c\u751f\u307e\u308c\u307e\u3059\u3002SNS\u3067\u306e\u62e1\u6563\u3092\u8003\u3048\u308b\u524d\u306b\u3001\u5171\u6709\u3057\u305f\u304f\u306a\u308b\u4f53\u9a13\u3092\u8a2d\u8a08\u3059\u308b\u3002\u3053\u308c\u304c\u91cd\u8981\u306a\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n\n\n\n<h2 id=\"rtoc-8\"  class=\"wp-block-heading\">6\uff0e\u4f01\u696d\u30a4\u30d9\u30f3\u30c8\u306b\u300c\u5171\u5275\u300d\u3092\u53d6\u308a\u5165\u308c\u308b\u306a\u3089<\/h2>\n\n\n\n<p 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class=\"has-fixed-layout\"><tbody><tr><th>\u5f93\u6765\u306e\u30d7\u30ed\u30b0\u30e9\u30e0<\/th><th>\u5171\u5275\u578b\u3078\u306e\u767a\u5c55\u4f8b<\/th><\/tr><tr><td>\u7d4c\u55b6\u65b9\u91dd\u767a\u8868<\/td><td>\u793e\u54e1\u304c\u65b9\u91dd\u3092\u5b9f\u73fe\u3059\u308b\u30a2\u30a4\u30c7\u30a2\u3092\u63d0\u6848<\/td><\/tr><tr><td>\u90e8\u9580\u5225\u6d3b\u52d5\u5831\u544a<\/td><td>\u5404\u90e8\u9580\u304c\u6210\u529f\u4e8b\u4f8b\u3084\u8ab2\u984c\u3092\u5c55\u793a<\/td><\/tr><tr><td>\u793e\u54e1\u8868\u5f70<\/td><td>\u793e\u54e1\u540c\u58eb\u304c\u63a8\u85a6\u3057\u3001\u6311\u6226\u3092\u79f0\u3048\u308b<\/td><\/tr><tr><td>\u30d1\u30cd\u30eb\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3<\/td><td>\u53c2\u52a0\u8005\u304b\u3089\u30c6\u30fc\u30de\u3084\u8cea\u554f\u3092\u52df\u96c6<\/td><\/tr><tr><td>\u61c7\u89aa\u4f1a<\/td><td>\u5171\u901a\u30c6\u30fc\u30de\u3054\u3068\u306b\u4ea4\u6d41\u3059\u308b\u4ed5\u7d44\u307f\u3092\u5c0e\u5165<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u7279\u306b\u91cd\u8981\u306a\u306e\u306f\u3001\u53c2\u52a0\u8005\u304c\u30a4\u30d9\u30f3\u30c8\u306e\u6210\u679c\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u3089\u308c\u308b\u3053\u3068\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u793e\u54e1\u304b\u3089\u96c6\u3081\u305f\u65b0\u898f\u4e8b\u696d\u30a2\u30a4\u30c7\u30a2\u306e\u4e2d\u304b\u3089\u3001\u7d4c\u55b6\u9663\u304c\u5b9f\u969b\u306b\u691c\u8a0e\u3059\u308b\u30c6\u30fc\u30de\u3092\u9078\u3076\u3002\u3042\u308b\u3044\u306f\u3001\u53c2\u52a0\u8005\u540c\u58eb\u3067\u8b70\u8ad6\u3057\u305f\u6539\u5584\u63d0\u6848\u3092\u3001\u7fcc\u6708\u304b\u3089\u793e\u5185\u3067\u8a66\u884c\u3059\u308b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u3046\u3057\u305f\u4ed5\u7d44\u307f\u304c\u3042\u308c\u3070\u3001\u30a4\u30d9\u30f3\u30c8\u3067\u306e\u53c2\u52a0\u4f53\u9a13\u304c\u3001\u5b9f\u969b\u306e\u4f01\u696d\u6d3b\u52d5\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u30a4\u30d9\u30f3\u30c8\u306e\u305f\u3081\u306e\u30a4\u30d9\u30f3\u30c8\u3067\u306f\u306a\u304f\u3001\u30a4\u30d9\u30f3\u30c8\u3092\u901a\u3058\u3066\u4f01\u696d\u304c\u5909\u5316\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u305b\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h2 id=\"rtoc-9\"  class=\"wp-block-heading\">7\uff0e\u53c2\u52a0\u8005\u304c\u4e3b\u5f79\u306b\u306a\u308b\u307b\u3069\u3001\u904b\u55b6\u8a2d\u8a08\u304c\u91cd\u8981\u306b\u306a\u308b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u305f\u3060\u3057\u3001\u5171\u5275\u578b\u30a4\u30d9\u30f3\u30c8\u306b\u306f\u96e3\u3057\u3055\u3082\u3042\u308a\u307e\u3059\u3002\u53c2\u52a0\u8005\u304c\u81ea\u7531\u306b\u6d3b\u52d5\u3059\u308b\u307b\u3069\u3001\u5f53\u65e5\u306e\u9032\u884c\u306f\u4e88\u6e2c\u3057\u306b\u304f\u304f\u306a\u308a\u307e\u3059\u3002\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u306e\u9032\u6357\u304c\u7570\u306a\u308b\u3002\u4e88\u5b9a\u5916\u306e\u8cea\u554f\u304c\u51fa\u308b\u3002\u53c2\u52a0\u8005\u306e\u4f5c\u54c1\u3084\u767a\u8868\u5185\u5bb9\u304c\u76f4\u524d\u307e\u3067\u78ba\u5b9a\u3057\u306a\u3044\u3002\u4ea4\u6d41\u306e\u76db\u308a\u4e0a\u304c\u308a\u306b\u3088\u3063\u3066\u3001\u6642\u9593\u304c\u5ef6\u3073\u308b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u3046\u3057\u305f\u72b6\u6cc1\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5f93\u6765\u4ee5\u4e0a\u306b\u67d4\u8edf\u306a\u904b\u55b6\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u7279\u306b\u5fc5\u8981\u306b\u306a\u308b\u306e\u306f\u3001\u4e8b\u524d\u306e\u5f79\u5272\u5206\u62c5\u3001\u9032\u884c\u7ba1\u7406\u3001\u5909\u66f4\u60c5\u5831\u306e\u5171\u6709\u3001\u5f53\u65e5\u306e\u5224\u65ad\u57fa\u6e96\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f8b\u3048\u3070\u3001\u53c2\u52a0\u8005\u304b\u3089\u52df\u96c6\u3057\u305f\u767a\u8868\u5185\u5bb9\u3092\u3044\u3064\u307e\u3067\u306b\u78ba\u5b9a\u3059\u308b\u306e\u304b\u3002\u8ab0\u304c\u5185\u5bb9\u3092\u78ba\u8a8d\u3059\u308b\u306e\u304b\u3002\u5f53\u65e5\u306e\u9032\u884c\u5909\u66f4\u3092\u8ab0\u304c\u5224\u65ad\u3059\u308b\u306e\u304b\u3002\u3053\u3046\u3057\u305f\u4f5c\u696d\u3092\u6574\u7406\u3057\u3066\u304a\u304f\u3053\u3068\u3067\u3001\u53c2\u52a0\u8005\u306e\u81ea\u7531\u5ea6\u3068\u30a4\u30d9\u30f3\u30c8\u306e\u5b89\u5b9a\u904b\u55b6\u3092\u4e21\u7acb\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u53c2\u52a0\u8005\u306b\u81ea\u7531\u306a\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4e3b\u50ac\u8005\u5074\u306e\u6e96\u5099\u3092\u3088\u308a\u7dfb\u5bc6\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u306e\u3067\u3059\u3002\u305d\u3057\u3066\u3001AI\u3092\u6d3b\u7528\u3057\u305f\u30bf\u30b9\u30af\u7ba1\u7406\u3084\u60c5\u5831\u5171\u6709\u306b\u3088\u3063\u3066\u904b\u55b6\u8ca0\u62c5\u3092\u8efd\u6e1b\u3067\u304d\u308c\u3070\u3001\u62c5\u5f53\u8005\u306f\u53c2\u52a0\u8005\u306e\u4f53\u9a13\u4fa1\u5024\u3092\u9ad8\u3081\u308b\u4f01\u753b\u306b\u3001\u3088\u308a\u591a\u304f\u306e\u6642\u9593\u3092\u4f7f\u3048\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 id=\"rtoc-10\"  class=\"wp-block-heading\">8\uff0e\u5171\u5275\u578b\u30a4\u30d9\u30f3\u30c8\u306e\u6210\u679c\u3092\u3069\u3046\u6e2c\u308b\u304b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5171\u5275\u578b\u30a4\u30d9\u30f3\u30c8\u3067\u306f\u3001\u6765\u5834\u8005\u6570\u3084\u6e80\u8db3\u5ea6\u306b\u52a0\u3048\u3066\u3001\u53c2\u52a0\u8005\u304c\u3069\u308c\u3060\u3051\u4e3b\u4f53\u7684\u306b\u95a2\u308f\u3063\u305f\u304b\u3092\u6e2c\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f8b\u3048\u3070\u3001\u6b21\u306e\u3088\u3046\u306aKPI\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>KPI<\/th><th>\u6e2c\u5b9a\u5185\u5bb9<\/th><\/tr><tr><td>\u80fd\u52d5\u53c2\u52a0\u7387<\/td><td>\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u3084\u6295\u7a3f\u306a\u3069\u306b\u53c2\u52a0\u3057\u305f\u4eba\u306e\u5272\u5408<\/td><\/tr><tr><td>\u53c2\u52a0\u8005\u767a\u4fe1\u6570<\/td><td>\u53c2\u52a0\u8005\u304c\u4f5c\u6210\u30fb\u516c\u958b\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u6570<\/td><\/tr><tr><td>\u4ea4\u6d41\u5275\u51fa\u6570<\/td><td>\u65b0\u305f\u306b\u751f\u307e\u308c\u305f\u4ea4\u6d41\u3084\u30de\u30c3\u30c1\u30f3\u30b0\u306e\u4ef6\u6570<\/td><\/tr><tr><td>\u30a2\u30a4\u30c7\u30a2\u5275\u51fa\u6570<\/td><td>\u53c2\u52a0\u8005\u304b\u3089\u63d0\u6848\u3055\u308c\u305f\u4f01\u753b\u3084\u6539\u5584\u6848\u306e\u6570<\/td><\/tr><tr><td>\u30a2\u30a4\u30c7\u30a2\u5b9f\u884c\u7387<\/td><td>\u63d0\u6848\u306e\u3046\u3061\u5b9f\u969b\u306b\u8a66\u884c\u30fb\u5b9f\u884c\u3055\u308c\u305f\u5272\u5408<\/td><\/tr><tr><td>\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u7d99\u7d9a\u7387<\/td><td>\u30a4\u30d9\u30f3\u30c8\u5f8c\u3082\u6d3b\u52d5\u3092\u7d9a\u3051\u305f\u53c2\u52a0\u8005\u306e\u5272\u5408<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u3082\u3061\u308d\u3093\u3001\u6570\u304c\u591a\u3051\u308c\u3070\u3088\u3044\u3068\u3044\u3046\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u4f8b\u3048\u3070\u3001100\u4ef6\u306e\u30a2\u30a4\u30c7\u30a2\u304c\u751f\u307e\u308c\u3066\u3082\u3001\u4e00\u3064\u3082\u5b9f\u884c\u3055\u308c\u306a\u3051\u308c\u3070\u6210\u679c\u306f\u9650\u5b9a\u7684\u3067\u3059\u3002\u4e00\u65b9\u300110\u4ef6\u306e\u63d0\u6848\u304b\u3089\u4e00\u3064\u306e\u65b0\u3057\u3044\u4e8b\u696d\u304c\u751f\u307e\u308c\u308c\u3070\u3001\u5927\u304d\u306a\u4fa1\u5024\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u91cd\u8981\u306a\u306e\u306f\u3001\u53c2\u52a0\u8005\u306e\u884c\u52d5\u304c\u3001\u30a4\u30d9\u30f3\u30c8\u5f8c\u306b\u3069\u306e\u3088\u3046\u306a\u6210\u679c\u3078\u3064\u306a\u304c\u3063\u305f\u304b\u307e\u3067\u6e2c\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<h2 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